BUILDING AN EFFECTIVE SOCIAL MEDIA PRESENCE.
It is well known by now, that social media is the way of the world. Having an online presence on social media is very important to build and grow a business. But if everyone’s doing it… how do you stand out? Let us tell you how:
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One. UNDERSTAND YOUR AUDIENCE.
Understanding your clients and/or audience is highly beneficial. Take your time to do this! Building a good foundation of understanding of who you’re trying to connect with, will ensure the best outcome for your efforts in building an effective social media presence.
Creating a persona canvas (or a few), is an effective way to visualise your audience. Give the persona a name, age, location, job. Describe their personality traits, and research how their age demographic interacts with the internet and social media (i.e. most used platforms, times of engagement etc.). Put yourself in the shoes of the audience.
Curating content specific to this audience, and sharing it at times and on platforms that are used by your target audience, will ensure you are doing your best to reach a wider audience.
Two. FOLLOW THE TRENDS.
You want to stay ahead of your competition. Your presence on social media, and overall digital footprint is important. Following trends certainly makes sure you don’t fall behind your competitors.
If you do what your consumers are doing, you will remain relevant and keep your business front of mind. Maintaining a current and modern social media feed, ensures frequent engagement with your business.
Three. AUTOMATE SOCIAL MEDIA POSTS.
Remember how we did some research in the persona canvas/s about your audiences social media consumption habits? Well this is where it comes in handy. Understanding your audience is the number 1 best way to ensure engagement with your social media, and business as a whole. Consider when your consumers are going to be checking their social media.
If they’re going to be checking their feed on the way to work, or on the way home, it is valuable to post in this time. Often, businesses only post within business hours, this may not be prime time for social media engagement by your audience.
There is a vast selection of different programs that are able to post social media content on a schedule.
Four. GAIN QUALITY FOLLOWERS THROUGH ADVERTISING.
Social media platforms have free advertising tools that assist in boosting your social media profile. Utilise these to the best of your ability to promote your account, and organically engage your desired audience.
For further improvement, you can consider using the social media platforms paid advertising tools. These are fairly inexpensive, but can gain a lot of traction to your social media profile.
Five. ENGAGING CONSUMERS THROUGH CONTESTS.
People love stuff. A reward for a small portion of their time can go a long way. it doesn’t have to expensive; it could be a free or discounted product or service from your own business. Just remember to make sure it is something they will WANT.
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Following these five steps will help your social media profile grow and thrive. Awareness and engagement of the brand amongst your audience will keep you front of mind.
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