Here are 4 must-dos that are sure to make your customers fall in love with your business no matter what business you’re in.
1. Respect them
Sometimes it’s difficult dealing with customers who seem a little out of touch with reality in their expectation and demands. However, it’s important to remember that every customer deserves the same level of respect. Pay attention to your customer’s mood and tone and respond accordingly, always remembering, they may just be having a bad day. The more comfortable and respected you make the customer feel, the more likely it is that they will spread positive word of mouth about your business.
2. Encourage feedback and listen
Customer feedback is invaluable insight into your company’s current and potentially future performance. It seems obvious, but all too often businesses become so obsessed with their processes and operations that they forget to invest in what really matters the most to their bottom line; their customers. Give your customers a voice by encouraging them to let you know how you’re doing through online surveys, feedback forms, or even a quick phone call. Once you know what your customers think about you and want from you, take action to meet their preferences and requests.
3. Follow through on your promises
This may seem like an obvious one, but to build and maintain the trust your customers have in you, don’t promise something you can’t deliver. What you’re offering or promising may sound good at the time, and your customer will be overjoyed thinking you’re going the extra mile for them, but if you fail to follow through on your promise, it’ll do you more harm than if you were to set a more realistic goal and, subsequently, lower expectations in the first place.
4. Be honest and transparent
Being honest and transparent with your customers is critical in building trust, satisfaction and love from your customers. One of the easiest ways to become more transparent with your customers is to increase your communication. Let them know ahead of time if you’re running late to a job, be honest about where you source your products or materials; the list goes on. No matter how insignificant it seems, if there’s something about you or business you think your customers would want to know, tell them before they even need to ask.
Whether you’re a plumber, a florist, or a dog groomer, showing your customers you love and care for them with these simple actions will see you reaping the rewards in no time. For more guidance on making customers fall in love with your business, give us a call on 3862 8777. One of our business advisors will be happy to help.